2023 closing words from Roche Engelbrecht, Head of Operations:

“As we approach the end of another year, I wanted to take a moment to reflect on the challenges we’ve faced in 2023 and express my heartfelt gratitude for our partners’ unwavering dedication and support throughout this trying period. The year 2023 has certainly been one filled with obstacles and hurdles that we could never have anticipated. High interest rates reduced the disposable income of our customers, and soaring fuel prices have presented a trifecta of challenges that have tested our resilience and determination. It’s no secret that these external factors have had a significant impact on our businesses, making it a year that required us to adapt, evolve, and persist like never before.

Despite these difficulties, our franchisees have displayed exceptional grit, determination, and commitment. Their unwavering support and ability to adapt to the changing landscape of the market have been nothing short of remarkable. Their dedication to FreshStop’s shared vision and continuous hard work have not gone unnoticed or unrewarded. As we bid farewell to 2023, I want to thank every one of our retailers for their exceptional efforts, your determination to overcome the obstacles, and loyalty to our brand. Your unwavering support has been the cornerstone of our mutual success, and for that, I am truly grateful.

Looking forward to 2024, I want to assure you that we are committed to emerging from these challenging times stronger and more determined than ever. We will face the upcoming year with renewed energy and determination to overcome whatever challenges may come our way. Together, we will find innovative solutions, adapt to the changing landscape, and continue to provide the best possible experience for our customers.

While 2023 was a challenging year, it was also a year of innovation, growth, and the demonstration of our collective strength. Let us carry these lessons forward into 2024, as we anticipate a year that will undoubtedly present its own unique set of challenges. With our continued support and our shared commitment, I do not doubt that we will make 2024 a year of prosperity and success.

I look forward to a well-deserved bumper season and a prosperous and fruitful 2024 for all FreshStop stores.”