In Fresh News

The Freshstop ‘Store of the Year’ Award has always been the most coveted award in our Group and the battle for supremacy in our competitive environment has never gone uncontested. The recognition and prestige of being crowned ‘FreshStop Store of the Year’ is a motivating factor which has spurned on many retailers to groom their businesses for glory.

Apart from additional bragging and marketing rights, the Winner and Runner Up in each category usually gets treated to an all-expenses paid trip to the NACS Show in the USA. However, due to the COVID pandemic-related travelling restrictions, we have decided to rather award the winners with a cash prize this year.

The ‘Freshstop Store of the Year Award’ criteria takes various factors into consideration, such as audit scores, fruit & veg and Foodserve performance, and sales growth. A weighting system is then applied to level the playing field between older and newer sites as well as sites with served and self-service kitchens to give all retailers an equal opportunity to raise the trophy in victory. As the saying goes, “it’s tough at the top” and the 10th ranked site is normally less than 3% off from pipping the winner.

This year we have also decided to recognise the Regional Store of the Year winners, which are very well deserved. Not only do the aforementioned winners deserve acknowledgment but there are also some outstanding achievements that warrant recognition. The winners are as follows:

NATIONAL STORE OF THE YEAR: WINNER                                               FRESHSTOP PHALABORWA
NATIONAL STORE OF THE YEAR: RUNNER UP                                        FRESHSTOP SOUTHGATE

INLAND AND NATIONAL STORE OF THE YEAR WINNER                     FRESHSTOP PHALABORWA
INLAND STORE OF THE YEAR: RUNNER UP                                             FRESHSTOP BUFFELSPARK

WESTERN CAPE REGIONAL STORE OF THE YEAR: WINNER               FRESHSTOP MELKBOS
WESTERN CAPE REGIONAL STORE OF THE YEAR: RUNNER UP        FRESHSTOP CALEDON

KZN REGIONAL STORE OF THE YEAR: WINNER                                      FRESHSTOP SOUTHGATE
KZN REGIONAL STORE OF THE YEAR: RUNNER UP                               FRESHSTOP MAIN ROAD

EASTERN CAPE REGIONAL STORE OF THE YEAR: WINNER                 FRESHSTOP BEACON BAY
EASTERN CAPE REGIONAL STORE OF THE YEAR: RUNNER UP          FRESHSTOP WESTERING

BEST APCs OF THE YEAR
National Crispy Chicken Trader of the Year                                            FreshStop Van Halderens
National Grill to Go Trader of the Year                                                    FreshStop 45th Cutting
National Seattle Coffee Co Bar of the Year                                             FreshStop Bird Sanctuary
National Fruit & Veg Trader of the Year                                                  FreshStop Gonubie
National Hooked on Fish Trader of the Year                                          FreshStop 45th Cutting
National Doughnut Delight Trader of the Year                                     FreshStop Paarl
National Hotdog Café /Sausage Saloon Trader of the Year              FreshStop Randburg Waterfall