The 220th FreshStop at Caltex store opened its doors on the corner of Peter Road and Beyers Naude Drive in Honeydew, Johannesburg on Thursday, 10 March 2016. Previously a Star Mart, the store has had a major facelift and the fuel forecourt has been upgraded with sensitivity to sport the latest 20/20 Caltex imagery. “Our newly revamped FreshStop store gives customers access to a bigger range and variety of products at competitive pricing that includes fresh produce and general merchandise. To ensure customer convenience we are planning to bring in ABSA and Standard Bank ATMs,” explains Xolani Lamani, the Store Retailer.
Xolani and Winnie Lamani, the Store Retailers, have more than 15 years of combined retail experience, were brought up in family business environments and previously owned and operated a Pick n Pay franchise. “We are grateful to the FreshStop brand for the acquisition of this site and we are extremely excited and look forward to a brand new start. We will strive to attract more customers and this is an unbelievable opportunity afforded to us to provide our customers with a great convenience experience,” says Xolani.
As the fastest growing convenience retail brand in South Africa, FreshStop’s 220th store offers local residents, motorists and walk-in customers a wide range of fresh fruit and vegetables, a variety of grocery items, and a wide selection of Grab n Go snacks, cool drinks, sandwiches and freshly-baked pies, muffins and a range of hot foods. The Lavazza Coffee Bar has its own professional barista available to serve delicious coffees and other tasty beverages. The site also offers an improved car wash bay for extra customer convenience.
“Our passion for customer convenience and satisfaction is something that has been passed down to our entire staff and they are extensively trained to offer better service to our customers,” adds Xolani.
We wish Xolani, Winnie and their entire team all the best for the opening of this 220th FreshStop at Caltex Star Circle in Honeydew.
FreshStop, named International Convenience Retailer of the Year 2013, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 220 stores countrywide.
Contact FreshStop: Joe Boyle (Director) at email@example.com / +27 82 801 9233 or Gerhardt Prinsloo (Inland Business Development) at firstname.lastname@example.org or Noleen Hepburn at Voice Factory Communication on +27 82 811 9811