FreshStop, the fastest growing 24-hour convenience store retail brand in South Africa, opened its 227th national store on Thursday, 11 August 2016 at 3 Thomas Lane in Isipingo, KwaZulu-Natal. Previously a Star Mart, FreshStop at Caltex Isipingo has been completely refurbished and its fuel forecourt now sports the latest 20/20 Caltex imagery. “The forecourt has been upgraded to include new forecourt quad pumps, lines, lighting, canopy, and branding. In addition, the layout has been revised to incorporate both diesel and petrol at all islands, except for the remote diesel pump,” says Denver Govender, the Store Retailer.
The store offers local residents, commuters and workers in the area a range of fresh fruit and vegetables, an assortment of grocery items, and a wide selection of Grab n Go snacks, cool drinks, and baked goods. A self-service Lavazza coffee machine is also on hand to cater for the caffeine needs of customers. The hot food options include a Crispy Chicken outlet, one of the fastest growing in-house fast food lines, and freshly cooked curries and bunny chows. A wide variety of takeaway options are available to customers 24-hours a day.
The site also offers on-site ABSA and FNB ATMs for extra customer convenience. “The beautifully branded FreshStop store is set to become one of the best-looking stores in Isipingo and will provide customers with a shopping experience unlike any other. Customers can look forward to excellent service and a brand that understands their needs,” explains Denver.
Denver Govender’s previous experience managing FreshStop at Caltex Umlazi, his years of experience in auditing, tax, accounting and risk advisory and his commitment to cater to his customers’ product and service needs proves his commitment to empower his local community and create jobs.
“I am very excited about this opening and cannot wait for the people to start taking advantage of all the brand deals and promotions. Another thing that makes me so happy is the fact that 30 of our employees are from the Isipingo and Umlazi communities. We are thrilled that these individuals will start receiving income and make a better life for themselves and their dependents. It has been quite a process to get to this point, however, we are looking forward to meeting and engaging with customers and stakeholders in the area,” adds Denver.
We wish Denver and his entire team all the best for the opening of this 227th FreshStop at Caltex Isipingo store.
FreshStop, named International Convenience Retailer of the Year 2013, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 227 stores countrywide.
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Issued by: Byte Media on behalf of: FreshStop