The Mall family, who have been part of the Verulam community for many years, recently opened a new FreshStop store at 21/23 Ireland Street in Verulam, KwaZulu-Natal. The previously unbranded store has been completely renovated and now offers all the quality products and services offered by FreshStop. In addition, the Caltex fuel forecourt has also been upgraded with a new canopy, pumps and tanks; and it now also boasts the latest in 20/20 Caltex imagery.
FreshStop at Caltex Verulam opened its doors on 24 August 2017 and offers local residents and commuters a 24-hour convenience shopping experience that includes the 1st and only Crispy Chicken outlet in the area, FreshStop’s own in-house fast food brand. As the 258th store nationally, the store offers customers a range of fresh fruit and vegetables, a selection of grocery items and a Grab n Go section for fresh sandwiches, pies, salads, smoothies and snacks. In addition to the Crispy Chicken outlet, the store also offers self-service Lavazza coffee, Standard Bank and FNB ATMs as well as a host of services that include an Aramex Store-to-Door Courier Service.
Ahmed Mall, the Store Retailer, who has a BCom IT and Finance degree and has managed the site for the past four years, says, “The Caltex site itself has been owned by our family for over 30 years so it has been a long journey. However, the store has come out beautifully and I’m sure the people of Verulam will appreciate this new and exciting offering.
“We are also very proud of being able to offer jobs to 25 people from the local community and we will continue to serve our customers in the most personal and best way possible.”
We wish Ahmed, his family and the team all the best for the opening of this 258th FreshStop at Caltex Verulam store.
FreshStop, named International Convenience Retailer of the Year 2013 and finalist of the 2017 International Convenience Retailer of the Year Award, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 258 stores countrywide.
For more information:
Issued by: Byte Media on behalf of: FreshStop