Did you know that the average plastic bottle takes 450 years to decompose and that every minute an estimated truckload of plastic is dumped in our oceans? We at FreshStop understand the massive significance that every recycled bottle makes and are always striving to lower our environmental footprint.

This is exactly why the FreshStop team is pleased to announce our latest partnership with Imagined Earth in our ongoing effort to lower our carbon footprint! Over the next few months, we are set to roll out the Innovative Reverse Vending Machines to a number of our stores nationwide.

The machines are set up to accept certain recyclable waste, such as plastic water bottles, and in turn, they offer points and rewards back to the user which can be redeemed in any of our stores. As of right now, we have the Reverse Vending Machines operating at our Fresh Stop locations in Cedar Road, Kingfisher, and Cambridge Crossing, with more locations to open soon.

The machines offer an incentive to recycling and we have already seen the quick adoption of our consumers to their presence. All waste that is collected is 100% recycled and is supplied to accredited recycling companies to handle; meaning none of what our customers recycle will end up in a landfill.

All that is required of the user to earn points and cash back from the Reverse Vending Machine is an easy to setup account that can be done via the Imagined Earth website at www.imaginedearth.com

Not only do the website and the accompanying app allow you to stay up to date with the latest competitions and events, but it also allows us and the Imagined Earth team to keep track of data and the long-lasting impact that we are able to create with the machines.

We’re grateful to the customers who have already begun using the machines in our three available locations so far and look forward to seeing what we can achieve with the new program in the coming months.

FreshStop at Caltex Nova Motors