FreshStop, the fastest growing 24-hour convenience store retail brand in South Africa, opened its 237th national store on Thursday, 6 October 2016 on the corner of Booysens Road and Long Street in Johannesburg. “Booysens is a formally depressed industrial node close to the Johannesburg city centre and it serves as an arterial Route into the Johannesburg City centre during peak hour traffic. It is also where City Power Head Office is located and there are many industrial workers in the area,” explains Sameer Vally, the Store Retailer.

As a brand new site, FreshStop at Caltex Booysens’s fuel forecourt reflects the latest 20/20 Caltex imagery and the new FreshStop store offers local workers, commuters and residents in the area a range of fresh fruit and vegetables, an assortment of grocery items, and a wide selection of Grab n Go snacks, cool drinks and baked goods.


A full-service Seattle coffee bar is available with an experienced Barista on-hand to serve customers freshly brewed coffees. A wide variety of takeaway options are available to customers 24-hours a day and the store also offers a full deli and on-site FNB and ABSA ATMs for extra customer convenience. “At FreshStop Booysens you will find a variety of goods and services at affordable prices. What’s most exciting is our Seattle Coffee Bar, which is first in the whole of Booysens. We are set to offer customers convenient shopping like no other in the area and we’ll also be catering for the huge workforce in the area who largely rely on corner cafés or street vendors to get access to food products,” says Sameer.

Sameer Vally has been in the tyre wholesale and retail business for many years and his passion for convenience shopping has driven his motivation to expand into the fuel industry. “I am extremely excited and cannot wait to be one of the only stores in the area to give workers, commuters and residents excellent service, convenient shopping and a variety of different products ranging from fruit and vegetables to a great cup of coffee,” adds Sameer.

The employees at FreshStop Booysens are extensively trained to provide excellent customer service. “We aspire to offer nothing short of the best to the people and we also believe in community building, which is why we have provided more employment in the community where we operate. The more than 25 employees who hail from this community will not only become income earners but will also gain skills through training that will make them more independent individuals in the future,” explains Sameer.

We wish Sameer and his entire team all the best for the opening of this 237th FreshStop at Caltex Booysens store.

FreshStop, named International Convenience Retailer of the Year 2013, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 237 stores countrywide.

For more information:

Twitter: @FreshstopSA

Instagram: @freshstopsa

Issued by: Byte Media on behalf of: FreshStop