FreshStop at Caltex Universal Motors officially opened its doors on 25 October 2018 at 96 Van Riebeeck Avenue in Edenvale and the Store Retailers, husband and wife team, Seapehi and Tshepiso Dumasi, are absolutely committed to ensuring that all aspects of their business reflect their ethos of ‘because we care’.

Situated next to the Central Build-It and McDonald’s on Van Riebeeck Avenue, this previous Star Mart store has been completely refurbished into a new, fresh and modern FreshStop store that offers a Hot Dog Bar outlet and great Lavazza coffee from the self-service machine. Customers can also expect a range of fresh fruit and vegetables, a selection of grocery items, healthy options such as fresh fruit smoothies and hot meals straight from the kitchen for lovers of home-cooked meals.

Store Retailers, Seapehi and Tshepiso Dumasi, are passionate professionals who have resided in the Kempton Park and Alberton areas for the past 12 years and know the Edenvale area well. “This is a family business as my husband, Tshepiso and I are both the Store Retailers. Tshepiso has been a GM and CEO for international companies and holds an MBA; and I’m a qualified Internal Auditor who has been a business owner in the fashion retail space for the past three years.

“We share common values in business, particularly excellent customer service, which is one of the reasons our company slogan is ‘Because we CARE’. All that we do, we do with care and this includes our family foundation for young boys as we strongly believe in nurturing young leaders,” says Seapehi.

The Caltex fuel forecourt was upgraded in September last year with a new modern pump system having been installed, and the site will also offer ATMs for customer convenience. “We are bringing a full, vibrant service to our customers. Not only will they be filling up on fuel but their mornings will be energised with our great Lavazza coffee, muffins and pastries. And on their way back from work, they can stop off for some groceries and fresh fruit and veggies, or pop in for a tasty Hot Dog,” says Tshepiso.

Their ‘because we CARE’ philosophy extends to staff and the community. They have kept the initial 13 employees on board and have created a further four jobs with this upgrade. Most of their employees reside in Tembisa and it’s very important to them to empower their people.

“We have also visited schools around the area for sport sponsorships and we’ve been in talks with the local SAPS office to partner with them for increased visibility and security,” explains Tshepiso.

The Dumasi family are beyond excited for their opening. “We have been waiting for this moment for the past 18 months. We can hardly wait to be the destination of choice and to impact the community positively. Most importantly, we cannot wait to start creating new relationships with our customers and communities, because we CARE”.

We wish Seapehi and Tshepiso, and their team, all the best for the opening of this 288th FreshStop at Caltex Universal Filling Station store.

FreshStop, named International Convenience Retailer of the Year 2013 and finalist of the 2017 International Convenience Retailer of the Year Award, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 288 stores countrywide.

For more information:

Twitter: @FreshstopSA
Instagram: @freshstopsa

Issued by: Byte Media on behalf of: FreshStop