On 23 August 2018, the brand new FreshStop at Caltex site was officially opened by eThekwini Deputy Mayor Fawzia Peer at 1200 Chris Hani Road in Durban. The site, located on one of the main one-way access routes into Durban central, has created more than 70 jobs across the Caltex fuel forecourt, FreshStop store and on-site McDonald’s drive-thru quick-service restaurant. Price Njokweni, General Manager of Chevron South Africa, was on-site to officially open the site and unveil a plaque to mark the occasion.
This is FreshStop’s 280th store nationally and as the largest and fastest growing convenience retail brand in South Africa, it continues to leads the industry with new food concepts. In addition to the store’s range of fresh fruit and vegetables, selection of grocery items and the ever-popular Grab n Go snacks, take home meals and refreshments, FreshStop Redhill has introduced an in-store Seattle Coffee bar with barista service and a Grill to Go outlet that will focus on a grilled chicken offering.
Trevor Visvanathan, Store Retailer, has been in the fuel retail industry for decades and brings with him immense experience and expertise. His FreshStop at Caltex portfolio includes the Bird Sanctuary site in Pietermaritzburg and FreshStop Christiaan de Wet in Gauteng. Trevor will also be opening his 4th store next month in Berea, Durban and his 5th & 6th sites later this year in Sherwood and Clairwood respectively. Lucky number 7 is reserved for New Germany in 2019. “I am passionate about the industry and proud to be Chairman of the FreshStop Franchise Forum. I have experienced for myself that what you put into your business is what you get out of it. It is also very rewarding to see the growth of your people and their skills as the years pass,” says Trevor.
Situated in a mainly industrial area in Durban North, the Redhill Service Station offers workers and locals a convenience offering that will include breakfasts, lunches, take-home meals, great coffee and ATMs; and to top it all off, the McDonald’s restaurant will be the first of its kind in the world as it will not have a lobby but will instead focus mainly on drive-thru and McDelivery services.
“We are extremely excited about the opening of FreshStop Redhill Service Station and I am confident that we’ll provide the best in service, pricing, food and product offering. We have also kicked off our ‘Win a Car’ competition where our customers will be able to enter to win a Datsun Go and will also be eligible for weekly draws for prizes ranging from fridges to TVs. On-going promotions will be offered and we will keep the buzz and vibe going for all,” adds Trevor.
We wish Trevor and his team all the best for the opening of this 280th FreshStop at Caltex Redhill ServiceStation store.