Same same but new, take a look at our fantastic refreshed stores!

A FreshStop re-fresh and the inclusion of our food offerings continue to increase footfall, revenue, and GP% for our stores that have invested in the future of their businesses. Our retailers continue to lead the industry with innovation, Image, and inspiration. This brings us new customers and keeps existing customers coming back, here are more examples of our trendsetters.


Check out these beautifully refurbished stores:

Freshstop At Caltex Bluff

On December 14th, 2014, FreshStop at Caltex Bluff officially opened its doors to the public. The store was taken over by Wayne and Malissa Nel in July, who immediately set about improving the site, resulting in increased fuel volume and FreshStop sales.

The Nels, with their experience owning and operating two other sites, have continued to invest significantly in the fuel industry. The store currently employs over 130 colleagues and the Nel family is dedicated to serving the community and providing the best customer service.

FreshStop Bluff now boasts double the retail space hosting a Seattle Coffee, Crispy Chicken, Grill to Go, Hooked On Fish And Chips, newly designed Fruit and Veg display units, and temptation Ally.

To get the site where it is today it took; Groundbreaking resilience, Integrity, and trendsetting.

Another flagship in the KZN region making waves!

FreshStop At Caltex Airport City:

FreshStop at Caltex Airport City held the official Re-Fresh opening on the 26th Oct 2022, the FreshStop saw an immediate increase in sales specifically in the food departments. Of course, Crispy Chicken and Grill to Go created excitement amongst the locals, the best quality products at a magnificent price. Ben Fourie is hands-on and runs the site watching the numbers closely, he believes the key to a successful business is knowing your stats.

Ben is assisted by Sheila, Angelo, and Kevin, each of the different team leaders must have mutual respect and be able to assist in all areas of the business. Ben has set high targets and put action plans in place to ensure efficiency and customer satisfaction.

Airport City, the previous winner of the NACS award for C-Store of the Year in 2013, is once again striving for top honors in the FreshStop Categories. Led by Ben and his team, they are pushing to secure the number one spot with their flagship store and its recent refresh. Congratulations to Ben and his team on their continued success!

FreshStop At Caltex Seko Motors

On October 13th, 2022, Freshstop Seko Motors at Caltex in Bochum, Limpopo welcomed a throng of excited visitors, eager to explore the new store and take advantage of the fantastic deals and extensive selection on offer.

Retailer Shaun Ramahlodi and his wife Selaelo Seko Ramahlodi officially opened the doors to the crowds, who flooded into the store to see what it had to offer. Among the many offerings at FreshStop Seko Motors are Crispy Chicken, Grill to Go, House of Coffees, and a wide array of fresh fruits and vegetables. The retailer and his dedicated management team and staff are looking forward to serving the needs of the Bochum community as well as those passing through.

Congratulations to the Ramahlodi Family on the great store.

Take a look at the rest of our refreshed stores

FreshStop At Caltex Caversham:

FreshStop At Caltex Lemon Tree