FreshStop at Caltex, South Africa’s largest and fastest-growing convenience retail brand, has signed up as a key sponsor for this year’s Survivor South Africa season that kicks off tonight, Thursday, 3 June on M-Net (DSTV Channel 101) at 19h30. For the first time in eight seasons, twenty castaways from across South Africa are competing to be the ‘Sole Survivor’ on South African soil. FreshStop, joins well-known brands such as Mahindra, Cape Union Mart, OUTsurance and the Wild Coast Sun, as key sponsors of this season.
The agreement sees FreshStop join as the food sponsor of this highly popular production that was filmed on the Eastern Cape’s Wild Coast. During the series, 20 castaways will be competing for the title of South Africa’s Survivor.
Joe Boyle, Managing Director of FreshStop, says, “FreshStop is known as a destination for those who need to Fill Up and Fresh Up. We felt that the sponsorship was an ideal fit for FreshStop as our customers are people who work hard and are always on the go. They need to keep their bodies fuelled, hydrated and energised, and we believe this sponsorship campaign will connect FreshStop to more like-minded South Africans.
“There’s no better way to survive the challenges of the urban jungle and keep mind and body in tiptop shape than to kickstart the day with a great Seattle coffee; pick up some energy bars and fruit & veg; grab a healthy snack such as nuts or biltong; and finish off with a healthy and hearty chicken wrap meal – all from FreshStop”.
The FreshStop brand has consistently focused on healthy choices and its commitment to health is visible through its Health Essentials counters in stores. “Don’t end up on the chopping block. If you get into a scrape or a headache’s getting you down, we’ve got your back. Our Health Essentials kiosks at cashier stations supply on-the-go medical and health products from plasters and Panados to batteries and razors,” explains Boyle.
FreshStop’s sponsorship sees them providing the food and ‘all the fixin’s’ for winners of a reward challenge. Past Survivor series’ have shown that there is nothing better for castaways than a delicious and filling food reward to boost their energy, lift their mood and give them the motivation needed to continue to outwit, outplay, outlast.
“We are very excited to be a part of this reality TV legacy and we will be leveraging our campaign, which will incorporate advertising, promotions and competitions, across a range of media and digital and social channels to engage with our FreshStop tribe. We look forward to creating a wider awareness of our on-the-go 24/7 convenience offering and giving our tribe the advantage as they face the day-to-day challenges of surviving the urban jungle,” concludes Boyle.
Follow FreshStop’s Survivor adventure at #FreshStopTribe #FreshStopSA and #SurvivorSA
FreshStop, named International Convenience Retailer of the Year 2013 and finalist of the 2017 International Convenience Retailer of the Year Award, is South Africa’s largest and fastest growing 24-hour convenience store retail brand, having opened 341 stores countrywide.
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