In April 2018, an opportunity was presented to Yasmin Dawood to take on the challenge of becoming a Caltex retailer. It was her dream to develop the site into a destination of choice for her customers with friendly staff, quality fresh food and a neat safe space. The site prides itself in developing women of any age group to ensure that if they leave the site, they leave with a skill equipping them for any future role they could play in any business. Shelley Ingham, the current store manager has already completed her Caltex RITC course and is a forecourt retailer in waiting.
Yasmin Dawood’s motto for her business to this day remains: “service with a smile.”
To date, the store remains the largest Seattle Coffee Co store (at a FreshStop) in Cape Town and is a top 3 store nationally. The Crispy Chicken installation has catapulted the store’s food offering. The store is a home away from home and gives energy that prescribes a fun, loving and ethical environment for workers.
Yasmin and the FreshStop Doncaster site have joined the ranks of 3 women-led sites in the Western Cape and have truly shown she is a strong leader and a true leader.
Come visit at c/o Doncaster Road & Punters Way, Cape Town or online at: www.facebook.com/FreshStopDoncaster.
