FreshStop at Caltex, the largest and fastest growing convenience retail brand in South Africa, opened its latest highway sites on the N3, 14kms north of Harrismith, in the Free State on 6 September 2018. FreshStop at Caltex Monte Vista North & South consist of two Caltex service stations located on either side of the N3 national highway and each site has opened a brand new FreshStop 24-hour convenience store. Both the Caltex fuel forecourts have also been upgraded with new signage and features the latest Caltex 20/20 imagery and LED lighting throughout.

This busy highway site is frequented by commuters, travellers, truckers and the local Harrismith community and they will have peace of mind knowing that Store Retailers, Aben Naidoo and Rodney Sagadevan, have years of retail marketing experience combined with more than 40 years’ experience in the fuel industry.

The FreshStop stores offer travellers and commuters a variety of fresh fruit and vegetables, a range of grocery items and a Grab n Go section with lots of fresh sandwiches, wraps, drinks and pies. “We are most excited though about introducing our new range of in-house food lines to our customers. The store features Grill to Go, Seattle Coffee bar and Hot Dog Café outlets along with a range of confectionery and convenience food items for shoppers to choose from. They can then enjoy their food in our FreshStop Diners that have the look and feel of modern American diners and offer customers free wifi and power point sockets. For additional convenience, we also offer upgraded restrooms, ATMs and kiddies play areas on both sites,” says Aben Naidoo.

The sites employ more than 100 people from the local area, with approximately 30 new jobs having been created with the upgrades. Both retailers say they’re very excited about the pros

pects for the stores going forward. According to Rodney Sagadevan, “The stores offer more variety at reasonable pricing and we’ll be sharing the on-going FreshStop promotions as we go along. We can’t wait to share our great offering with our customers and see them coming back time and time again”.  

We wish Aben, Rodney and their team all the best for the opening of the 283rd and 284th FreshStop at Caltex Monte Vista North & South stores.

FreshStop, named International Convenience Retailer of the Year 2013 and finalist of the 2017 International Convenience Retailer of the Year Award, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 284 stores countrywide.

For more information:

Twitter: @FreshstopSA

Instagram: @freshstopsa

Issued by: Byte Media on behalf of: FreshStop

FreshStop Monte Vista Contact Details:

Tel:        087 997 1264