“The site is on the corner of a major intersection that connects Moleleki section, Siluma, Zonkiziziwe, Vosloorus and Sunrise. This gives our customers easy access to the site from all directions,” explains Rockefeller Makhubo, the Store Retailer.
Previously a Star Mart, FreshStop at Caltex One Up Service Station has been completely renovated and its fuel forecourt now sports the latest 20/20 Caltex imagery. “We have the largest number of pumps in the area, which means less waiting time and the site canopy has also been renewed to enhance the visual appeal of the site. We also have enough parking on-site for customers who wish to stop to get their day’s shopping and we make sure that we always have products when others don’t to keep our customers happy,” says Rockefeller.
The store offers local residents, commuters and workers in the area a range of fresh fruit and vegetables, an assortment of grocery items, and a wide selection of Grab n Go snacks, cool drinks and baked goods such as muffins and a variety of cakes. A self-service Lavazza coffee machine is also on hand to cater for the caffeine needs of customers. A wide range of takeaway options and hot foods that include pap, meat, fish & chips and quarter loaves are available to customers 24-hours a day. The site offers an on-site ABSA ATM for extra customer convenience.
“It may interest the people of Katlehong to know that we will be the only convenience store in the area to offer customers an assortment of fresh produce and other items like healthy smoothies, fruit salads, grilled chicken, etc and our products are offered at very competitive prices; and in some cases, cheaper than other outlets. This is possible because FreshStop is part of a larger group that has better negotiating power with their suppliers. Opening a FreshStop in this area means that we start influencing the shopping experience of our customers in a more positive way by offering them a one-stop shop,” adds Rockefeller.
FreshStop at Caltex One Up Service Station is operated by Refiloe and Rockefeller Makhubo. Refiloe has a Communications Diploma and has terrific experience in marketing, which is of great advantage in ensuring effective communication with staff members and carries through to excellent customer service in general. Rockefeller Makhubo, on the other hand, has a BCOM in Management and Marketing and his outstanding track record of being in the fuel and retail industry for 13 years speaks for itself.
“With Refiloe running the administrative aspect of things on this site for the past six years and me on the operational and strategic side, our customers can expect nothing short of excellence ranging from our goods, services and convenience on-site. We are extremely excited and honoured to be associated with the FreshStop brand and we are looking forward to the opening. This has been a huge leap of faith for us and we hope our customers will love the store as much as we do,” explains Rockefeller.
The staff at FreshStop One Up Service Station is mainly female and are young and vibrant people who have undergone a comprehensive training to ensure that customers are completely satisfied any time they visit the store, fill up their tanks or grab something from the convenience store. “Eighty-percent of our employees are women and mostly youth, as we believe in empowering women because they are the backbones of our society. Our focus has always been to develop our community by employing young people from the surrounding areas and giving them job opportunies and skills that they can use to build a better life for themselves,” adds Rockefeller.
We wish Refiloe, Rockefeller and their entire team all the best for the opening of this 231st FreshStop at Caltex One Up Service Station store.
FreshStop, named International Convenience Retailer of the Year 2013, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 231 stores countrywide.
For more information:
Issued by: Byte Media on behalf of: FreshStop