Witbank locals, brother-and-sister business team Lourinda Johnston and Gabriel de Sousa, opened the 270th FreshStop at Caltex store in South Africa at 44 Watermeyer Street in Witbank on 15 December 2017. Previously a Star Mart, the brand new FreshStop Nova Motors store boasts a variety of food offerings such as Crispy Chicken, Grill to Go and Doughnut Delite outlets as well as a full-service Seattle Coffee Bar. According to Store Retailer Lourinda Johnston, “Gabriel and I are very excited and very positive for our new store as we’ve waited four years to do this upgrade. Our new business will definitely have a positive impact on our local community. It is now time to rock Witbank with our new food and coffee offerings; and on top of it, we’re the 1st Seattle Coffee in Witbank”.
In addition to the new store, the Caltex fuel forecourt has also been upgraded. The fuel forecourt footprint has been increased with ample parking. New pump dispensers were installed and four entry and exit points for the store makes shopping access a breeze.
FreshStop Nova Motors offers customers a range of fresh fruit and vegetables, a selection of grocery items and a Grab n Go section for fresh sandwiches, pies, subs, wraps, smoothies and snacks; and with the innovative in-house food offerings and great coffee, this store is a must-visit. In addition, an ABSA ATM is available on-site. The store also features a FreshStop Diner, which has the look and feel of a modern, stylish American diner, and is the perfect place to freshen up, recharge and enjoy the many food offerings available in-store.
Store Retailers and brother-and-sister team, Lourinda and Gabriel have been in business together since they left school. “We started our business careers by tak
ing over our family business, which was then a very well-known fruit and veg store, and then branched out into liquor stores. Some years later, we made the decision to sell our business interests and purchased Caltex Nova Motors in December 2003. Fourteen-years later, the business is still doing well and we are blasting into the future by bringing in the FreshStop brand. “Our customers know us by name already and we get to know our community through interacting with them daily. In fact, it’s like a big family,” explains Gabriel.
The new FreshStop store and expanded Caltex fuel forecourt has created a number of new jobs and the business employs a total of 40 people.
We wish Lourinda, Gabriel and their team all the best for the opening of this 270th FreshStop at Caltex Nova Motors store.
FreshStop, named International Convenience Retailer of the Year 2013 and finalist of the 2017 International Convenience Retailer of the Year Award, is South Africa’s fastest growing 24-hour convenience store brand and has a network of 270 stores countrywide.
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Issued by: Byte Media on behalf of: FreshStop
FreshStop at Caltex Nova Motors Contact Details:
Tel: 013 697 4494 / 013 692 5280