Above: Arthur Beck, National Food Service Buyer. Brilliant Basics

Above: Arthur Beck, National Food Service Buyer. Brilliant Basics

Introducing the Brilliant Basics Initiative

Piemans and FreshStop have recently launched the “Brilliant Basics” initiative, focusing on the fundamental aspects of producing and serving exceptional pies. This project aims to maintain consistency in cleanliness, uphold high quality, and standardize the pie offering to provide FreshStop shoppers with the freshest and highest quality pies.

Ensuring Cleanliness and Quality

Cleanliness in pie warmers is crucial for food safety and customer satisfaction. Standardizing cleaning procedures instils confidence in shoppers and signifies adherence to hygiene standards. Consistency in quality is paramount for attracting customers and establishing a reputable brand. Ensuring the required bake quality, warmer temperature, and adequate hydration of pies are essential factors that influence taste, texture, and appearance.

 

 

Visual Appeal and Availability

Understanding that shoppers make decisions visually, it is essential to have merchandise pies unpackaged with visible price and description labels, accompanied by promotional POS displays. Pies should be baked to a perfect golden brown texture to entice customers. It is vital to always have the top 6 best-selling pies available, typically including Pepper Steak, Chicken & Mushroom, Steak & Kidney, Sausage Roll, Cheese Griller, and Burger Pies.

Production Planning and Sales Optimization

Identifying peak hours and popular pie choices allows for adjustments in production planning to ensure an adequate supply of pies to meet demand during these times. Utilizing the Brilliant Basics Standard Operating Procedures helps maintain pies at optimal temperatures without compromising quality. By standardizing production and monitoring sales trends, waste can be minimized while maximizing sales and customer satisfaction.

With meticulous attention to detail and a steadfast commitment to excellence, Freshstop can elevate its pie warmer to become the preferred pie destination.

Commitment to Excellence
With meticulous attention to detail and a steadfast commitment to excellence, FreshStop can elevate its pie warmer to become the preferred pie destination.

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