In July 2023, Astron Energy celebrated the incredible milestone of 100 rebranded sites and set the target of reaching the next 100 before the end of 2023. Over four months, a further 100 sites were completed and Astron Energy achieved the 200th service station – Astron Energy Hout Bay, Cape Town in early November.
CEO, Thabiet Booley and the Astron Energy team had an opportunity to meet up with branded investor; Rafick Dawood, retailers; Altaaf and Umar Karjiker and site manager; Asad Mia, at Astron Energy Hout Bay. It was evident that there was a real level of pride and excitement about the rollout of the new brand in the market and specifically achieving this significant milestone.
Astron Energy has made monumental progress and has built a strong foundation to ensure a systematic and safe execution on the ground. The project team have worked incredibly tirelessly to achieve over 200 sites in such a short time, whilst proudly maintaining their safety record of zero LTIs (Loss Time Incidents) through the rebrand project to date.
This has all been possible through effective upfront planning, ensuring a stable pipeline, cross-functional teamwork, and collaboration with the support of all Astron Energy Retailers and Branded Marketers. Thabiet Booley said, “Our teams on the ground are continuing to work tirelessly to ensure that we end the year strong and reach over 230 rebranded sites by year-end. We know that the encouragement, support, and energy from across the business and our retail network motivates and inspires the team to continue to put their best foot forward.”
A huge shout out to the Astron Energy and Uphondo Project Ikhwezi teams and all the Astron Energy Retailers for continuing to support the rebranding rollout and being a part of this journey to ensure that the Astron Energy brand comes to life.
